Beauty salon Fleur, were looking for a new look. We worked on creating a consistent brand across all parts of the business. The name Fleur came from the logo they had, the famous ‘Fleur De Lis’. Previous logos consisted of very flamboyant script fonts, & this coupled with the ornate nature of the Fleur De Lis made for a chaotic looking brand. To solve this, we combined the Fleur De Lis elements with a clean serif typeface, creating this bespoke, balanced look. We created brand guidelines, a website, stationary & price lists with the new identity.